To bring awareness to the water meter replacement project, a multi-million-dollar City of Sanford project, we instituted the idea of a “mascot” to help engage the Sanford community throughout the estimated 24-month process.

We held a public graphic design contest and had several entries, the graphic design you see here was chosen as the winner by City employees. Thank you to all who submitted a design.
The winning design was created by City employee, Billie Jean Puleo. The mascot’s name is “Pearl,” named after the meter the City is installing called the iPERL® with a play on words, we called the mascot “Pearl.” The graphic was designed by Billie after the real iPERL® water meter with the addition of a radio frequency logo and water-filled arms and legs. iPERL® will read and transmit the meter data through radio frequency smart technology.

You will soon begin to see friendly and happy “Pearl the Water Meter Reader” on our FAQ water meter replacement project webpage, social media, and PR marketing materials. We plan to have on display a life-size version of “Pearl” in the main lobby of City Hall and the Utility Customer Service area welcoming all by bringing awareness to this critical, most important infrastructure project.
If you see Pearl, share a smile back.

Stay tuned for more on the water meter replacement project.
Design created by Billie Jean Puleo