What We Do
The Communications Office manages all aspects of the City’s communications—both online and offline. Our mission is to keep residents, stakeholders, and visitors informed and engaged through timely, accurate, and consistent messaging.We oversee:
- Social Media Channels
- The City of Sanford Website
- The Sanford Says Podcast
- Video and Visual Media Production
- Written Communications and Public Information
Strengthening the City’s Brand
We ensure that all content aligns with the City’s brand identity and messaging standards. From flyers to digital graphics, our team safeguards the consistency and professionalism of Sanford’s voice and visual presence.
Community Engagement
Public involvement is at the heart of what we do. Our office proudly oversees:
- The Citizens Academy – a hands-on opportunity to learn about city operations
- The Mayor’s Youth Council – developing tomorrow’s civic leaders
These programs build stronger community connections and promote active civic participation.
Sanford Style Guide
Promoting Public Art
We are also responsible for managing, marketing and advocating for the City’s emerging Public Art Program. Through strategic promotion and community outreach, we help bring creativity and culture to public spaces across Sanford.
Informing the Public
Our team uses effective media relations, marketing, and outreach strategies to inform the public about:
- City projects and initiatives
- Local events and programs
- Public services and updates
We’re here to ensure that communication is not just delivered — but received, understood, and valued.
Stay Connected
Explore our resources, stay up to date, and get involved.
Communications & Marketing Manager
Lisa Holder is the Communications & Marketing Manager for the City of Sanford. Lisa joined the City in September 2011 with several years of government relations experience. Lisa’s education includes a Bachelor of Communications Degree in Advertising from Florida International University and a Masters Degree in Public Administration from Strayer University. Lisa is the primary media contact for the City of Sanford, administers the city’s social media platforms and manages all aspects of the city’s Communication and multi-media efforts and also hosts the City’s official podcast called “Sanford Says.”
Lisa is a Florida League of Cities Municipal Communicators Association, Inc. founding Board Member, a graduate of Leadership Seminole and Seminole County Public Schools’ (SCPS) Community Leadership Academy. Ms. Holder is the City of Sanford Public Art Commission staff liaison, a published writer, manages the city’s Citizens Academy and the Mayor’s Youth Council. Lisa holds a Master Social Media Certification from Splash Media U and is a Veteran, proudly serving 4 years in the United States Navy.
Sanford Photography
Sanford is certainly a picturesque city. At any time you are welcome to submit your Sanford photos to the City of Sanford to be considered for use in city social media marketing, on the city website and advertising/marketing the city overall either in print, online or broadcast. Please submit your photo(s) to Communicate@sanfordfl.gov. Each photo submitted to the City of Sanford must include the Audio, Visual & Image Release and Agreement Form.
Are you interested in sharing a striking photo of Sanford with your City and neighbors – – or our whole Nation and World? The City is reaching out to our residents and visitors to help find the perfect photograph of our City.
From time to time, the City of Sanford receives requests from outside agencies for images of our beautiful City. If you are interested in obtaining photographs of Sanford please contact Communicate@Sanfordfl.gov or call 407-688-5019 to discuss.
Photos and Video Request and Usage
Not all materials appearing on this web site are in the public domain. Some materials have been donated or obtained from individuals or organizations and may be subject to restrictions on use. You may consult City of Sanford Communications staff for details on specific items. The City of Sanford is aware of use restrictions applicable to some items or collections; however, the City of Sanford cannot confirm copyright status for any item. We recommend that you contact the United States Copyright Office at The Library of Congress to search currently copyrighted materials.
Please note that because we cannot guarantee the status of specific items, you use materials found in our holdings at your own risk.
Images on our web site (or a third party site where we share images and video, such as Flickr or YouTube) are in the public domain and may be used without permission. However, you should investigate whether this image or video is, in fact, in the public domain because the City of Sanford cannot warrant or guarantee the legal status of these images or videos. If you use images or video from our site or collections, we ask that you credit the City of Sanford as the source. Please note that some images or videos on our site have been obtained from other organizations. Permission to use these images should be obtained directly from those organizations. Thank you
