2023 Jingle Jam – RCN

                                            Jingle Jam

           7 AM – 10 PM on Saturday, December 16, 2023

The City Commission will be presented with the following Special Event Permit Request at the 7 PM Commission Meeting on October 9, 2023. If you have any comments that you would like the City Commission to review along with this request, please email them to Jennifer.Brooks@sanfordfl.gov.

Sanford Main Street, Inc. requests approval to host the 6^th Annual Jingle Jam from noon – 7 PM on Saturday, December 16, 2023.  The event will feature the inclusion of all downtown merchants, live music, a vendor fair, a carnival-style kids zone, and great food and drinks. 

This year, the event’s footprint has moved to 1^st Street, from Myrtle Avenue to Sanford Avenue, and on Sanford Avenue, from 1^st Street to 6^th Street, with one stage located on Magnolia Avenue at 2^nd Street and a carnival Kid Zone area in the West End parking lot on 2^nd Street at Palmetto Avenue.  Utilizing 1^st Street as event space will provide guests with wider, better-lit streets while avoiding the construction zones expected along 2^nd Street Palmetto Avenue and Oak Avenue.

City staff has requested the closure of the arterial roads previously used as thoroughfares during this event.  Specifically, Staff requests that 3^rd Street, at Sanford Avenue, and Park Avenue, at 1^st Street, remain closed this year for the safety of both vehicular and pedestrian traffic safety.  Additionally, this change allows Park Avenue merchants, between 1^st Street and 2^nd Street, to participate in the event without hampering available parking in the City.  The intersections will remain clear, or with a vehicle that can quickly be moved for emergency access, if needed.

The applicant requested road closures to begin at 9 AM, however, staff requests the closure to begin at 7 AM with a warning barricade at each intersection and police officers fully closing the road upon their arrival at 9 AM.

The applicant rejected the Staff’s suggestion of continuing open containers throughout the event footprint until 10 PM.  The applicant hopes that, after 7 PM, our guests will visit the various restaurants, merchants, and entertainment venues in the City so the breakdown of the event space can be expedited as safely as possible.

The applicant requests a noise permit and an alcohol permit, for “Jingle Jam”, from NOON – 7 PM, on Saturday, December 16, 2023, with street closures from 7 AM – 10 PM of 1^st Street, from Myrtle Avenue to Sanford Avenue; Magnolia Avenue, from Magnolia Square to 2nd Street; Oak Avenue, Park Avenue, and Palmetto Avenue, from Commercial Street to 2^nd Street; Sanford Avenue, from 1^st Street to 6^th Street; and 2^nd Street, 3^rd Street, 4^th Street, and 5^th Street, from the alleyway east of Palmetto Avenue to the alleyway west of Cypress Avenue.  Additionally, an alcohol permit for open containers is also requested on Magnolia Avenue and Myrtle Avenue, from 3^rd Street to 2^nd Street, as well as on 4^th Street, from Cypress to Sanford Avenue, for the inclusion of some businesses not included in the event footprint but who may want to participate with open container or sidewalk sales.